Supporting women

Creating a better world for women, through women

Avon has been supporting women for 130 years, it is part of the our DNA. Research shows again and again, that when one woman’s life improves, it benefits her family, her community and the wider world we all live in. 

Which is why we launched stand4her, a global programme to help create opportunities for women to build their own success in their own way and on their own terms. 

stand4her is our plan to improve the lives of 100 million women every year. It is our global response to the barriers still holding women back from reaching their full potential. It aims to improve the world by advancing their earning potential through the power of beauty, and their ability to live a safe and healthy life.  

Read the 2019 stand4her Global Impact Report. 

Freedom to Earn

We stand for the freedom to earn and learn on your own terms and in your own way.

Power of Beauty

We stand for the power of beauty to transform.
Beauty is very powerful.

Safe & Healthy Lives

We stand for safe and healthy lives, campaigning, raising money and throwing a spotlight on issues that matter.

Grounded in global research

stand4her launched in response to research commissioned by Avon, with input from Oxford Economics, which addresses some of the challenges and opportunities facing women today.

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Avon Foundation for Women

Many of our programmes and initiatives addressing issues that affect women are supported by the Avon Foundation for Women.

Since its inception in 1955, the Avon Foundation has promoted or aided charitable, scientific, educational, and humanitarian activities, with a special emphasis on activities that improve the lives of women and their families.

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Freedom to Earn 

Economic participation

Championing women’s economic equality is our purpose; we enable women across the world to build their own business.

But there is still more work to do, millions of women and girls are unable to fulfil their dreams due to economic, social and political barriers, or simply because of their gender.  

Find out more about the initiatives we are implementing to support women's freedom to earn.


Our beauty entrepreneurs

Our Avon Representative is her own boss, with flexibility over her schedule and business goals.

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Avon Academy

A training platform to enable Representatives to learn everything, from contouring techniques to cash-flow management.

Global Scholarship Programme

For children and grandchildren of Avon Representatives to access education.

Women’s Employee Strategy

Addressing the needs and aspirations of our female employees.

Fair for Her

A set of standards to aim to improve working conditions for women in our supply chain and across the industry.

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Innovation incubator

We’re proud partners with Women Startup Competition (WSC), a not-for-profit organization that aims to inspire, educate and unite female entrepreneurs to help them grow their businesses. 

Avon has been backing beauty entrepreneurs for 130 years and as principal sponsor of the Women Startup Competition, we’re not only championing a whole new generation of female startups but also opening up our innovation pipeline to exciting new ideas.

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Power of Beauty

Our brand values

We support self-expression by challenging stereotypes, supporting freedom of expression, democratising beauty and representing a wide range of women.

Beauty for all

As part of the launch of this global programme we are introducing the stand4her beauty pack, a collection of five universal products that suit everyone but restrict no one.

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Avon Sisterhood

The world’s largest network of women, enabling all of the Avon family to campaign on important issues, mentor one another and expand their networks.

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Breast Cancer Promise

Ensuring every woman knows the risks, knows the signs and knows how and when to take action to protect her breast health.

With the support of the Avon Foundation, we have renewed our global commitment to the cause with the launch of the Avon Breast Cancer Promise, a multi-year pledge educating women about breast health. 

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Promise to Help End Violence Against Women and Girls

Violence against women is an epidemic: one in three women worldwide will be a victim in her lifetime. Intimate partner violence does not discriminate, and it can affect anyone; regardless of income, race, ethnicity, sexual orientation, or religion.

With the support of the Avon Foundation, we have reiterated our commitment to this cause by launching the Avon Promise to Help End Violence Against Women and Girls.

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