Avon for animals
Avon does not test products or ingredients on animals anywhere in the world. We have been working for acceptance of non-animal methods for three decades. In 2019 Avon became the first global beauty company* selling in China to stop all animal testing of ingredients and across all its brands**.
A global stand against animal testing
Our goal is to deliver products to meet our customers’ needs without compromising our commitment to animal welfare, our high product safety standards or our adherence to regulatory requirements. By investing in how we develop innovation for China and in some cases changing distribution channels, we have been able to deliver this landmark change. Globally, none of Avon’s products will be tested on animals.
“PETA celebrates Avon’s long-term commitment to ending all cosmetic testing on animals everywhere in the world, and we know millions of consumers will too. Avon’s support for non-animal testing methods has made a meaningful difference to the development, utilisation and acceptance of alternatives to animal testing.”
Kathy Guillermo, Senior Vice President, PETA
Humane Society International (HSI)
Avon supports HSI’s #BeCrueltyFree campaign calling to outlaw cosmetic animal testing in key global beauty markets.
“We are delighted to count Avon among our #BeCrueltyFree campaign supporters as we work with lawmakers across the globe toward meaningful policy change that reflects our shared vision of cruelty-free beauty.”
Troy Seidle, HSI Vice President for Research & Toxicology
Fund for the Replacement of Animals in Medical Experiments (FRAME)
In Europe, Avon has partnered with FRAME for 30 years.
“FRAME is dedicated to the development of new, valid and ethical scientific methods that will replace the need for laboratory animals in medical and scientific research, education and testing. Avon’s decision to stop testing in China sends an important message to the global cosmetics industry that animal testing for cosmetics is unnecessary and unacceptable, and that we must push for global acceptance of alternative techniques that are scientifically valid and have human relevance.”
Amy Beale, Scientific Liaison Officer at FRAME
Institute for In Vitro Sciences (IIVS)
Avon is a founding member of IIVS’s Industry Council for the Advancement of Regulatory Acceptance of Alternatives (ICARAA), a working group that promotes specific activities designed to accelerate the adoption of non-animal methods by government agencies such as the Chinese Food & Drug Administration.
“Avon has partnered with IIVS for over twenty years to develop and utilise novel in vitro testing platforms to ensure the safety of their products. These successful approaches have been adopted by other companies in the industry. Additionally, Avon has supported the IIVS Education and Outreach programmes to promote the use and acceptance of these methods worldwide”
Erin Hill, President, IIVS
Does Avon test on animals?
No. We were one of the first companies in the world to stop animal testing 30 years ago and in 2019 became the first global beauty company* to end animal testing across all its brands** by stopping animal testing for China. Ending animal testing across our entire portfolio of brands is another step in this journey and builds on our 30 year history of working to end animal testing, alongside our partners.
How does Avon ensure the safety of its products without animal testing?
The safety of Avon’s customers is of paramount importance and we substantiate the safety of our products using well established non-animal testing methods such as applying existing data, computer modelling, and in vitro testing to ensure the safety of Avon-branded cosmetics products.
What else is Avon doing?
Alongside ending animal testing across all our brands, we’re working hard to incorporate more plant, natural and synthetic based ingredients into our products without having a negative impact on our precious planet and its resources. Our recently launched Distillery range comprises vegan-friendly products composed of concentrates crafted through a rich distillery process, housed in environmentally conscious packaging.
How did Avon stop testing on animals in China when it is required by law?
We reformulated some of our products and changed other ranges, which means they don’t need to undergo animal testing in China.
Why didn’t Avon stop selling products in China long ago?
We’ve been committed to ending animal testing for 30 years, but we are also committed to meeting our customers’ needs in China, growing our business there and supporting our Boutique Owners – women who are building their own businesses through selling Avon.
Why don’t Avon’s products carry a “cruelty-free” logo?
We’ve worked with organisations to drive for positive change on animal testing for 30 years, and have partnerships including the Institute for In Vitro Sciences, FRAME and Humane Society International. We’re very proud to feature their logos in our materials and support their valuable work. Now that we’ve ended animal testing across all of our brands, in every country where we sell, we’ll be working towards further cruelty-free certification.
We’re committed to helping end animal testing on beauty products for good and for the last 30 years have been working with scientific organisations on new approaches to product safety evaluation. We’ll keep up this work and continue to work with partners towards meaningful positive change.
* Based on Euromonitor International (April 2019) top 10 global beauty and personal care companies
** Associated published global animal welfare policies and animal testing certification as of November 2019